Top 0.1% in Conversations on Nooks · Fractional Cold Calling for B2B Companies

I Dial.
You Close.

$110K–$140K fully loaded for a full-time SDR that takes 3–6 months to ramp — and averages under two years before you're replacing them. Phone Assassin Labs puts a top 0.1% cold caller on your pipeline in 5 days. No headcount. No overhead. Just qualified conversations with your exact ICP.

Top 0.1%
Nooks · Conversations
7
Verticals Sold Into
Day 5
Dialing Starts
100%
Pilots Converted to Retainer
Chad, Founder, Phone Assassin Labs
Chad, Founder
Top 0.1% Conversations · Nooks
One Client Per Vertical
No Ramp Time
Dialing Day 5
NEPQ on Every Call
Your ICP. My Playbook.
No Headcount
Full Call Logs Every Week
One Client Per Vertical
No Ramp Time
Dialing Day 5
NEPQ on Every Call
Your ICP. My Playbook.
No Headcount
Full Call Logs Every Week
$110–140K
True annual cost of a full-time SDR (base + OTE + benefits + tools + management time)
3–6 mo
Average ramp time before a new hire produces qualified pipeline — against a median tenure under two years
Day 1
When onboarding starts — contract signed, campaign in motion, dialing by Day 5

Your pipeline shouldn't wait.

Every week without outreach is pipeline you're not building. A full-time SDR means months of ramp, salary burn, and risk before a single meeting lands.

Phone Assassin Labs starts dialing in 5 days. Fractional cold calling with 4+ years of SDR experience and a top-0.1% Nooks conversations ranking.

The Method

How I work.
What you get.

01
Targeting
The right people, not just a list.
Hand-researched, ICP-matched contacts. Zero filler, no scraped junk.
02
On the phone
Conversations, not pitches.
NEPQ-driven. Questions first, every call. I earn the meeting instead of forcing it.
03
Consistency
Dialing when you can't be.
Phone and voicemail touches on every prospect, plus persistent callbacks. All of it logged.
04
The handoff
You only meet people worth your time.
Pre-qualified meetings land on your calendar. You just show up and close.
Every call logged. Nothing black-boxed.
Meetings land straight on your calendar.
Weekly debrief. What hit, what didn't.
Onboarding

Zero to conversations
in 5 days.

scroll →
1
Day
Contract signed on SignWell
Agreement executed day one. Payment collected. We're locked in.
2
Day
We get aligned
Your ICP. Your offer. What a real opp looks like.
3
Day
List built
ICP-matched contacts. No filler, no guessing.
4
Day
Offer learned cold
Deep on your product before anything goes live.
5+
Day
Dialing starts
You'll know what hits. You close. I keep dialing.
Chad, Phone Assassin Labs
Top 0.1% in conversations and top 1% in dials on Nooks (2025), one of the most competitive calling platforms in the industry
Coached SDRs → AEs → VPs on outbound sales methodology
Outcome-based operator — you pay for conversations, not clock hours
4+ years of full-cycle outbound SDR experience
Nooks 2025 Wrapped — Top 0.1% in conversations
Nooks AI · 2025 Year in Review
Who's Dialing

Built by a caller.
Not a consultant.

Chad Baker · Founder

I dial every day. 4+ years in the trenches as an SDR, outbound specialist, and now fractional cold caller for companies that need pipeline without a full-time hire.

Ranked top 0.1% in conversations on Nooks. Coached reps at every level. Built outreach systems that convert. Phone Assassin Labs is that, available this week.

The Stack I Run Every Day
Trellus · Dialer Landbase · Data Apollo.io · Sequencing
Also Worked In
HubSpot Salesforce Outreach Salesloft LinkedIn Sales Nav Dialpad Nooks
PAL Client Results

What the dialing
has actually produced.

Not past employers. Paying clients, on the phones, since May 2026.
Industry median for a full-time SDR is 46 dials a day.
I run about 360.

$36K
Pipeline Sourced
25,172
Dials Placed
1,406
Live Connects
HR Tech · API Platform
Retainer
Qualified meetings booked. One turned into a $36,000 opportunity in their pipeline. Converted from pilot to monthly retainer.
Construction Tech · Submittal Software
Pilot · Live
Meetings on the calendar inside the first 8 days of a two-week pilot — with a week still left to dial.
Trade Show Exhibits · B2B Events
Retainer
Meetings booked and held. Pilot completed and converted to an ongoing monthly engagement.
Sales Training · Education
Engagement
Meeting booked and held. Short-run engagement in a niche, low-volume market.

A selection of current engagements. Client names withheld by default — I don't publish who I dial for without permission, and yours stays private too. Happy to walk through specifics on a call.

The Track Record Behind It

Four years of carrying
someone else's number.

Two companies. Two quotas. Both blown out.

200%
To Quota
Lytx · Fleet Safety Tech
125%
To Quota
RedTeam · Construction Tech
Top 0.1%
Nooks · Conversations
Nooks Wrapped · 2025

Cold calling didn't stop working — the average rep did. Most cold calls now fail on the opener, which is exactly why so many teams quietly abandoned the phone. The gap between an average caller and an elite one has never been wider, and it compounds on every single dial. That's why the 0.1% matters.

Three Ways to Work

Pick Your Pace.

Pilot
$1,800
one time
2 weeks of dedicated dialingtypically 12–18 qualified conversations, calibrated to your list
  • Typically 12–18 qualified conversations (calibrated to your list)
  • Full call logs + recordings
  • Market intel debrief
  • List building & enrichment included — bring your own or start from zero
  • No obligation to continue
Week-One Calibration: I dial your actual list in week one and tell you exactly what volume your market supports — no fantasy numbers.
The Pilot Can Cost You $0 ↓Continue to Core within 7 days and the full $1,800 credits toward month one. Try me for two weeks — risk nothing.
Book the Pilot →

Test before you commit. The pilot isn't sunk cost — it's a down payment. Every pilot run to date has converted to a retainer.

Where Traction Starts
Core
$4,500
per month · starting
Ongoing dedicated dialingtypically 25–35 conversations/month, calibrated to your list in week one
  • Typically 25–35 qualified conversations/month
  • List building & enrichment included
  • Dedicated NEPQ cold calling on your list
  • Weekly activity reports
  • Call recordings & full transparency
  • Monthly strategy sync
Start the Grind →

No long-term contracts. Month to month. Coming from the Pilot? Your full $1,800 applies to month one.

Scale
$7,500
per month · starting
Full market coverageyour entire list worked, retried & nurtured — typically 45–60 conversations/month
  • Full list coverage — nothing ages out, no prospect left unworked
  • Persistent callbacks, retries & nurture dials on your whole market
  • Typically 45–60 qualified conversations/month
  • Dedicated daily dial block (yours first)
  • Weekly call reviews + live feedback
  • List building & enrichment included
  • Unlimited strategy calls
  • CRM integration + pipeline tracking
If your market is bigger than your coverage, you're leaving conversations on the table. Scale works the whole list — and owns the first dial block of the day. When the morning blocks are claimed, Scale closes to new clients.
Start Scaling →

No long-term contracts. Month to month.

One closed deal typically pays for the engagement several times over — the only ROI math that actually matters here.
When I report a conversation, here's what counts: a real exchange with a decision-maker, fully noted — not a dial, not a voicemail, not a gatekeeper. Meetings booked depend on your offer strength and ICP quality as much as on my dialing — no number is promised. I'll tell you on the discovery call what your market can support.
Who It's For

If you sell B2B,
I can dial for you.

Real offer. Real ICP. I've sold across verticals and I ramp fast.

01
Founders Doing Their Own Outreach
Hand off the phones.
02
Teams Without a Dedicated SDR
Not ready to hire full-time. Fractional fills the gap.
03
Companies Burned by Bad SDR Hires
Test before committing to another full-time hire.
04
Verticals I've Sold Into
Construction tech · HR tech · Trade show & events · Medical software · Fleet safety · Recruiting · Sales training
In Their Words

What People Say

Sales leaders, managers, and clients.

Salman Mohiuddin
Salman Mohiuddin
#1 Sales Influencer in Canada 2025
Founder, Salman Sales Academy · ex-Salesforce, IBM, Asana
Chad cold called me out of the blue on my cell. It was one of the best cold calls I've received. Got my attention with his opening, shared something relevant, followed by a thought-provoking question. Chad is coachable and self-aware. Top qualities of elite sellers.
Verified on LinkedIn
Emma Kimball
Emma Kimball
Account Executive @ RedTeam
Construction Technology · San Diego, CA
Chad is, without a doubt, one of the hardest-working SDRs I've had the pleasure of working with. He skillfully navigates objections and speaks with genuine conviction. Any team would be fortunate to have him.
Verified on LinkedIn
Jack Lando
Jack Lando
Sales Executive @ AvantStay
Vacation Rentals · STR · Boutique Hotels
Any sales org would be lucky to have Chad. He dramatically exceeds KPIs, quota and expectations. Myself and others have been able to run questions by him and learn a lot. A true team player.
Verified on LinkedIn
Brian
Brian Lawrence
Former Direct Manager
Chad is one of the absolute best SDRs I have ever had the pleasure to work with. Hard charging, intelligent, persistent and empathetic. Advanced beyond his years. Destined for even bigger things.
Verified on LinkedIn
Kevin
Kevin Chambers
Sales Professional
He’s really, really good at sales. Incredibly dedicated to his craft. Great at asking questions and diagnosing potential problems that prospects face. That’s what makes Chad so good, and he keeps learning and getting better.
Verified on LinkedIn
Ibrahim
Ibrahim Asgarli
Building the Future of Outbound
Chad is the real deal. He combines a consultative approach with deep expertise, making him an invaluable coach for anyone looking to up their SDR game. I would 100% recommend him to anyone seeking a mentor who not only understands the SDR process but can guide you through it with empathy and precision.
Verified on LinkedIn
FAQ

The questions
you're already thinking.

Do I own the contact list?

Yes. Every contact researched and every list built for your campaign is yours to keep. No lock-in, no data held hostage.

Do I need to bring my own list?

No. If you have one, great — I'll work it. If you don't, I'll build and enrich a targeted list from your ICP with verified direct dials — included in the price, no add-on fees — so the engagement is fully hands-off for you. Either way, the list is calibrated in week one and it's yours to keep.

What if no meetings get booked?

Straight answer: I don't guarantee meetings, and you shouldn't trust anyone who does — meetings depend on your offer and market as much as my dialing. What I do guarantee is the work, and it's fully auditable: every dial logged, every conversation recorded and noted, a debrief on exactly what the market said back. To date, every pilot I've run has produced meetings, and both have converted to retainers. If I don't think your offer is ready for cold outreach, I'll tell you on the discovery call instead of taking your money.

What does "dedicated dialing" mean?

It means your list is actively worked during your window with real volume — I've placed over 25,000 dials for clients since May 2026, plus logging, follow-up sequencing, and a debrief. I run my roster in dedicated dial blocks so your market gets focused attention, not leftovers. It's measured in dials and conversations, not hours on a clock.

How do I know the work is actually happening?

Full transparency, always. You get call recordings, activity logs, and a performance report every week. You'll see exactly who was called, what was said, and what moved. No black boxes.

Is it just cold calls or do you do email and LinkedIn too?

Phone is the weapon — it's what most companies avoid and where real conversations happen. Every prospect gets persistent phone and voicemail touches, callbacks, and retries until the market gives an answer. I'd rather be elite at one channel than mediocre at three.

Are there long-term contracts?

No. Monthly. Cancel with 30 days notice. I'd rather earn your business every month than lock you in. Start with the pilot if you want to see the work before committing to a monthly plan.

Will you work with my competitors?

No. I take one client per vertical. When I'm dialing your ICP, I'm not dialing it for anyone else — your market intel, your scripts, and your prospects stay yours. That's a level of exclusivity most agencies can't offer.

How many clients do you take at once?

Enough to stay sharp — few enough that every list gets real volume. Every call is still me: not a team, not a VA, not outsourced. I onboard new clients in monthly windows and take one client per vertical, so when I'm dialing your ICP, nobody else gets it.

Questions

The Things
Founders Actually Ask.

What is a fractional SDR?

A fractional SDR is an outsourced sales development representative who works across a small number of clients instead of being a full-time employee at one company. You get live cold calling and booked meetings without carrying a salary, benefits, ramp time, or management overhead. At Phone Assassin Labs, the founder does the dialing personally rather than handing accounts to junior callers.

How much does a fractional SDR cost compared to hiring in-house?

A fully loaded in-house SDR in the United States typically costs $110,000 to $140,000 per year once base salary, on-target commission, benefits, tooling, and management time are included, and usually takes three to six months to ramp to full productivity. Phone Assassin Labs starts at $1,800 for a two-week pilot, with monthly retainers at $4,500 (Core) and $7,500 (Scale). There is no ramp period and no hiring risk.

What is NEPQ and why does Phone Assassin Labs use it?

NEPQ stands for Neuro-Emotional Persuasion Questioning, a sales methodology developed by Jeremy Miner that replaces pitching with structured questioning. Instead of leading with features, the caller asks questions that help the prospect surface their own problem and its consequences. On cold calls this lowers resistance in the first fifteen seconds and produces meetings with prospects who have a real problem, not prospects who agreed to get off the phone.

How long does it take to see results from cold calling?

Meetings typically start landing within the first two weeks of dialing, which is why Phone Assassin Labs sells a two-week pilot as the entry point. One client had meetings on the calendar inside the first eight days of their pilot. Pipeline value takes longer to show up because it depends on your sales cycle.

Who does Phone Assassin Labs work best for?

Phone Assassin Labs works best for B2B companies with a defined ideal customer profile, an average contract value high enough to justify outbound, and a founder or account executive who can take the meetings that get booked. Typical clients are founders doing their own outreach and teams not yet ready to hire a full-time SDR.

Do you use AI dialers or offshore callers?

No. Every call is dialed by Chad Baker personally. Phone Assassin Labs uses tooling for dialing efficiency and list enrichment, but the conversations are human and the founder is the one having them.

What do you need from me to get started?

Three things: a clear definition of your ideal customer profile, access to or budget for a contact list, and a calendar link where booked meetings can land. Script development is handled by Phone Assassin Labs, with client review before dialing begins.

Your Pipeline
Won't Build Itself.

20 minutes. I'll ask about your offer, your ICP, and what outbound has looked like so far. If it makes sense to work together, we'll know by the end of the call.

Book Your Strategy Call →